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Project Name

The impact of sermons on beliefs and behavior in Punjab, Pakistan

Name of Client:

Harvard University

Start Date

July 2024

Location

Punjab, Pakistan

Completion Date

December 2026

Project Team
Muhammad Zubair Rafique

Team Leader

Saifullah Imtiaz

Field Coordinator

Muhammad Rizwan

Assistant Field Coordinator

Project Description

This study was designed as a comprehensive evaluation of the influence and reach of religious sermons delivered within the Auqaf-registered mosque network. In a large-scale, coordinated effort, our team successfully engaged with 314 mosques, ensuring a broad and representative sample size across the targeted regions. The methodology prioritized direct interaction and authentic data collection; researchers conducted face-to-face interviews at the entrances of these mosques, effectively capturing the immediate sentiments of attendees as they concluded their prayers.

To ensure uniformity and depth in the qualitative data, researchers utilized standardized scripts provided to the Imams, allowing us to measure the direct impact of the content being communicated. A key innovation of this research was our multi-layered approach to audience engagement: we extended the scope beyond the male congregants by conducting structured interviews with the wives of the Namazis. To bridge the gap in outreach and ensure privacy and convenience, our field team utilized Android-based devices to carry out seamless phone surveys.

This project was defined by its operational rigour and commitment to high-quality data integrity. By combining on-site physical presence with integrated mobile survey technology, we managed to bridge the gap between religious discourse and the everyday experiences of the congregants and their families. Upon completion of the fieldwork, the consolidated raw data was meticulously processed, cleaned, and handed over to the client’s analytical team, providing them with a robust foundation for evaluating the efficacy of these sermons and their resulting socio-economic impact on the community.

Services Provided

To ensure the successful execution of this large-scale study, Versatile Consultants deployed a full-service operational framework characterized by rigorous management and high-level technical expertise. Our primary commitment was to data quality and reliability, which began with the recruitment of a highly skilled and extensively experienced workforce. We assembled a dedicated team of professionals equipped with the field-level expertise necessary to navigate the complexities of social and religious research environments.

Our operational capacity was substantial, utilizing a bifurcated strategy to maximize reach. We mobilized a specialized team of 10 female enumerators to conduct sensitive and efficient phone-based surveys, while a massive field force—comprising 170 supervisors and enumerators—was deployed to conduct ground-level data collection. This scale allowed us to maintain a consistent presence at all 314 locations, ensuring every target group was reached effectively.

Beyond mere recruitment, we focused on precision and accountability through the development of a meticulously designed tracking sheet. This internal control system allowed our project managers to monitor the real-time progress of each data collection team, ensuring that every interview was conducted according to protocol and that milestones were met within the required timelines.

Ultimately, our role was to serve as a reliable bridge between field reality and strategic analysis. By integrating the primary data collected through both telephonic outreach and intensive site visits, we ensured that the final dataset was comprehensive and high-quality. This clean, structured raw data was then seamlessly transitioned to the client, providing their analytical team with the precise information required to derive actionable insights from the field.

OUR PORTFOLIO

Projects That Turn Data into Impact

Our portfolio highlights collaborations with leading organizations and institutions. Discover how our expertise in research, monitoring, and data analysis supports better decisions and stronger programs.

Project Name AreaClient/Partner Organization(s)Timeline-
The impact of sermons on beliefs and behavior in Punjab,PakistanPunjab, PakistanHarvard UniversityJuly 2024 - Feb 2026Veiw
Effect of Affordable, Accessible, and Safer Commutes to Girls in KP. (KP-RAP Project)Khyber Pakhtunkhwa, PakistanThe World Bank GroupMay 2024 - Dec 2025Veiw
Institutional reform and women’s De facto rights in Punjab, PakistanPunjab, PakistanThe World Bank, IGC, and NBERDec 2022 - Aug 2025Veiw
Infant Feeding Project LHWs SurveyPunjab, PakistanCERPJuly 2025 - Oct 2025Veiw
Handwashing Practices and the Role of Health Professionals vs Religious LeadersLahore, PunjabCenter for Int Development (CID) - Harvard University May 2024 - Dec 2025Veiw
Phone Survey on the reservation wedge: labor supply of college-educated women in Pakistan" (Phase I to IV)Lahore, PunjabLondon School of Economics (LSE) and MITAug 2022 - Sep 2023Veiw
FATA Reforms Public Opinion Barometer Household SurveyFATA, Khyber PakhtunkhwaUNDP/FATA Research CenterMay 2020 - Dec 2020Veiw
Ex-Post Evaluation of projects implemented by GIZ titled " Utilization of Skills Provided" (A. Community and B. Government Staffs) from 2009-2017FATA, Khyber PakhtunkhwaGIZ/FATA Research CenterNov 2018 - Dec 2018Veiw
Survey for Digital Accessibility & Literacy (DAL)Punjab and KPKBritish CouncilOct 2016 to Nov 2016Veiw
Trusted Research Partnerships

Collaborating with leading institutions to deliver high-quality data, research, and evaluation services.

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Working alongside global institutions and development partners, we transform complex data into actionable insights that strengthen programs and policies.

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