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Survey for Digital Accessibility & Literacy (DAL)
British Council
Oct 2016
Punjab and KPK
Nov 2016
Project Team
Consultant
Project Description
Project Description: Assessing Digital Literacy and Literacy Across KPK and Punjab
This research initiative was designed to comprehensively evaluate the dual landscapes of traditional literacy and digital literacy within selected districts of Khyber Pakhtunkhwa (KPK) and Punjab. As Pakistan transitions toward a more digitized economy, understanding the baseline level of technological literacy alongside fundamental reading and writing skills is crucial for designing inclusive public policies and educational interventions.
The study aimed to identify the core barriers to digital adoption, assessing how geographical location, gender, and socioeconomic status influence a household’s access to digital tools, internet connectivity, and tech-based learning resources. By mapping these dynamics across two major provinces, the project highlighted critical gaps in infrastructure and training, particularly in rural and underserved areas.
The operational focus of this project was centered on building a highly reliable, empirical dataset. Given the regional diversity of the target areas, the research framework required a standardized approach to measuring digital competencies, ranging from basic mobile phone usage to advanced internet navigation. Once the extensive fieldwork was completed, our team transitioned the raw data into a rigorous post-collection pipeline. The data was systematically cleaned and tabulated to ensure maximum accuracy and consistency. The finalized data tables were then seamlessly transitioned to the project’s report writer, providing a flawless foundation for the development of a final analytical report intended to guide future educational and digital inclusion strategies.
Description of Services Provided
Services Provided
For this dual-province assessment of digital and fundamental literacy, Versatile Consultants delivered a robust analytical framework designed to transform raw field observations into clear, policy-ready insights. Our services were focused on ensuring that the data collected was not only accurate but also structured in a way that revealed meaningful socioeconomic disparities across different regions and income demographics.
Following the quantitative interviews, our team managed the entire backend data lifecycle. We initiated the process with meticulous Data Cleaning and Coding, resolving inconsistencies and categorizing complex response variables to ensure the integrity of the dataset. Once the foundation was secured, we performed comprehensive Data analysis using SPSS, segmenting findings specifically by income levels and geographical areas. This rigorous breakdown was essential for identifying the specific digital divide barriers facing rural versus urban households.
To add depth to the analytical narrative, we conducted extensive Cross-tabulation of various variables, allowing the report writer to identify correlations between literacy rates, infrastructure access, and socioeconomic status. Finally, we translated these complex statistical outputs into clear Graphical representations, generating professional charts and graphs that visualized the findings. By providing this clean, analyzed, and visually organized dataset, we ensured that the final report could effectively communicate the state of literacy and digital inclusion to key stakeholders and policymakers.





Projects That Turn Data into Impact
Our portfolio highlights collaborations with leading organizations and institutions. Discover how our expertise in research, monitoring, and data analysis supports better decisions and stronger programs.
| Project Name | Area | Client/Partner Organization(s) | Timeline | - |
|---|---|---|---|---|
| The impact of sermons on beliefs and behavior in Punjab,Pakistan | Punjab, Pakistan | Harvard University | July 2024 - Feb 2026 | Veiw |
| Effect of Affordable, Accessible, and Safer Commutes to Girls in KP. (KP-RAP Project) | Khyber Pakhtunkhwa, Pakistan | The World Bank Group | May 2024 - Dec 2025 | Veiw |
| Institutional reform and women’s De facto rights in Punjab, Pakistan | Punjab, Pakistan | The World Bank, IGC, and NBER | Dec 2022 - Aug 2025 | Veiw |
| Infant Feeding Project LHWs Survey | Punjab, Pakistan | CERP | July 2025 - Oct 2025 | Veiw |
| Handwashing Practices and the Role of Health Professionals vs Religious Leaders | Lahore, Punjab | Center for Int Development (CID) - Harvard University | May 2024 - Dec 2025 | Veiw |
| Phone Survey on the reservation wedge: labor supply of college-educated women in Pakistan" (Phase I to IV) | Lahore, Punjab | London School of Economics (LSE) and MIT | Aug 2022 - Sep 2023 | Veiw |
| FATA Reforms Public Opinion Barometer Household Survey | FATA, Khyber Pakhtunkhwa | UNDP/FATA Research Center | May 2020 - Dec 2020 | Veiw |
| Ex-Post Evaluation of projects implemented by GIZ titled " Utilization of Skills Provided" (A. Community and B. Government Staffs) from 2009-2017 | FATA, Khyber Pakhtunkhwa | GIZ/FATA Research Center | Nov 2018 - Dec 2018 | Veiw |
| Survey for Digital Accessibility & Literacy (DAL) | Punjab and KPK | British Council | Oct 2016 to Nov 2016 | Veiw |
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What Our Clients Say

I highly recommend Versatile Consultants for their exceptional professionalism and expertise. Their team has been an absolute pleasure. I was impressed with their commitment to delivering high-quality data and reports. They have a wealth of knowledge and experience that they bring to the table, making them a reliable and trustworthy partner for any project.
Adil Ahsan

“We deeply appreciate Versatile Consultants for their outstanding dedication during our baseline survey data collection. Their efficient recruitment, remarkable logistical management, and proactive field support allowed us to strictly adhere to our timeline. We were highly impressed by their commitment to data quality, evidenced by their direct field visits and meticulous quality checks. Furthermore, the team swiftly integrated feedback and adapted to field realities with impressive agility. Their professionalism substantially enhanced the quality of our project’s data, and we sincerely anticipate future collaborations.”
Sidra Mazhar

We are delighted with the work performed in the telephone data collection. It was invaluable, and without your team’s hard work, we would not have been able to conduct the survey successfully. We highly appreciate the commitment/attention to detail that went on and the work completed on time and on budget, but it also exceeded our expectations.
Amen Jalal

I highly recommend VC for its exceptional professionalism. Their team has been an absolute pleasure. I was impressed with their commitment to delivering high-quality data and reports. The team is truly versatile, and they possess a deep understanding. They go above and beyond to understand the unique needs of their clients and tailor their solutions accordingly
