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Infant Feeding Project - LHWs Survey
CERP
July 2025
Gujranwala, Shaikhupura, and Kasur, Punjab, Pakistan
Aug 2025
Project Team
Assignment Manager
Field Coordinator
Principal Investigator
Project Description
This initiative focuses on a high-impact, technology-driven approach to improving neonatal health outcomes in rural Pakistan by enhancing the support provided by Lady Health Workers (LHWs). Given that breastfeeding remains one of the most cost-effective and essential interventions for infant survival—directly combating life-threatening conditions such as diarrhea and pneumonia—the project seeks to bridge the gap between WHO-recommended nutritional guidelines and field-level implementation.
The core of this project is the design, development, and rigorous evaluation of a specialized mobile health (mHealth) application tailored for the unique challenges of rural healthcare delivery. By equipping LHWs with this digital tool, the project aims to standardize the counseling they provide, ensuring they can effectively advocate for three critical milestones: the early initiation of breastfeeding, the practice of exclusive breastfeeding for the first six months of life, and the appropriate continuation of breastfeeding alongside nutritious complementary foods.
The project employs a robust Randomised Controlled Trial (RCT) framework to measure the efficacy of the mHealth tool compared to traditional support methods. By analyzing the data collected during the trial, the project intends to provide concrete evidence on how digital intervention, combined with targeted training, can influence maternal behavior and improve health literacy at the household level. Ultimately, this research is aimed at significantly reducing Pakistan’s neonatal mortality rate, transforming LHWs into more data-informed, tech-enabled frontline workers who can champion infant survival strategies across the most underserved communities.
Services Provided
For this critical infant health initiative, Versatile Consultants served as the primary operational partner, ensuring the technical and logistical success of the Randomised Controlled Trial. Our involvement spanned the full research lifecycle, beginning with the strategic recruitment and management of a highly qualified team of enumerators. We ensured our personnel were not only skilled in data collection but were also capable of effectively interacting with healthcare professionals in the field, including Lady Health Workers (LHWs), Lady Health Supervisors (LHSs), and dispensary staff at Basic Health Units (BHUs) across Punjab.
Our expertise was deeply integrated into the planning phase, where we provided critical consultancy inputs to finalize the mobile-based survey tools and design comprehensive training materials. We then conducted immersive, centralized training sessions for our field staff. These sessions were essential for equipping the team to handle the technical nuances of the mHealth application and to navigate the complexities of conducting surveys within busy public health facilities.
To maintain stringent oversight, we developed a sophisticated monitoring architecture, which included meticulously designed tracking sheets and real-time dashboards. This infrastructure allowed for granular, day-to-day oversight of the data collection process. By preparing and submitting consistent daily, weekly, and monthly progress reports, we kept stakeholders fully informed of fieldwork status. Throughout the duration of the project, our primary focus was on continuous quality assurance; we performed real-time data monitoring to validate survey responses instantly, ensuring that the trial data remained pure, accurate, and ready for clinical analysis.





Projects That Turn Data into Impact
Our portfolio highlights collaborations with leading organizations and institutions. Discover how our expertise in research, monitoring, and data analysis supports better decisions and stronger programs.
| Project Name | Area | Client/Partner Organization(s) | Timeline | - |
|---|---|---|---|---|
| The impact of sermons on beliefs and behavior in Punjab,Pakistan | Punjab, Pakistan | Harvard University | July 2024 - Feb 2026 | Veiw |
| Effect of Affordable, Accessible, and Safer Commutes to Girls in KP. (KP-RAP Project) | Khyber Pakhtunkhwa, Pakistan | The World Bank Group | May 2024 - Dec 2025 | Veiw |
| Institutional reform and women’s De facto rights in Punjab, Pakistan | Punjab, Pakistan | The World Bank, IGC, and NBER | Dec 2022 - Aug 2025 | Veiw |
| Infant Feeding Project LHWs Survey | Punjab, Pakistan | CERP | July 2025 - Oct 2025 | Veiw |
| Handwashing Practices and the Role of Health Professionals vs Religious Leaders | Lahore, Punjab | Center for Int Development (CID) - Harvard University | May 2024 - Dec 2025 | Veiw |
| Phone Survey on the reservation wedge: labor supply of college-educated women in Pakistan" (Phase I to IV) | Lahore, Punjab | London School of Economics (LSE) and MIT | Aug 2022 - Sep 2023 | Veiw |
| FATA Reforms Public Opinion Barometer Household Survey | FATA, Khyber Pakhtunkhwa | UNDP/FATA Research Center | May 2020 - Dec 2020 | Veiw |
| Ex-Post Evaluation of projects implemented by GIZ titled " Utilization of Skills Provided" (A. Community and B. Government Staffs) from 2009-2017 | FATA, Khyber Pakhtunkhwa | GIZ/FATA Research Center | Nov 2018 - Dec 2018 | Veiw |
| Survey for Digital Accessibility & Literacy (DAL) | Punjab and KPK | British Council | Oct 2016 to Nov 2016 | Veiw |
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What Our Clients Say

We are delighted with the work performed in the telephone data collection. It was invaluable, and without your team’s hard work, we would not have been able to conduct the survey successfully. We highly appreciate the commitment/attention to detail that went on and the work completed on time and on budget, but it also exceeded our expectations.
Amen Jalal

I highly recommend VC for its exceptional professionalism. Their team has been an absolute pleasure. I was impressed with their commitment to delivering high-quality data and reports. The team is truly versatile, and they possess a deep understanding. They go above and beyond to understand the unique needs of their clients and tailor their solutions accordingly
Irfan Ud Din

I highly recommend Versatile Consultants for their exceptional professionalism and expertise. Their team has been an absolute pleasure. I was impressed with their commitment to delivering high-quality data and reports. They have a wealth of knowledge and experience that they bring to the table, making them a reliable and trustworthy partner for any project.
Adil Ahsan

“We deeply appreciate Versatile Consultants for their outstanding dedication during our baseline survey data collection. Their efficient recruitment, remarkable logistical management, and proactive field support allowed us to strictly adhere to our timeline. We were highly impressed by their commitment to data quality, evidenced by their direct field visits and meticulous quality checks. Furthermore, the team swiftly integrated feedback and adapted to field realities with impressive agility. Their professionalism substantially enhanced the quality of our project’s data, and we sincerely anticipate future collaborations.”
